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Social media and the Orlando shooting: Insights from the Netvibes 2016 Election dashboard

Early Sunday morning, June 12, a gunman entered the Pulse nightclub in Orlando, Florida. The tragedy left 49 dead and dozens injured in the deadliest mass shooting in U.S. history.

The event immediately influenced the 2016 U.S. presidential race, with candidates sharing their views on social media as the public and the press chimed in. To analyze the conversation, we took a look at the data in Netvibes’ 2016 Election Dashboard.

Netvibes 2016 Election Dashboard


You can access the live dashboard at, where we will continue to track and analyze the race leading up to Election Day in November.

Here are a few insights we found following the Orlando shooting:

1. On guns and gun control, Hillary Clinton is mentioned more often than Donald Trump. However, Trump is leading on Orlando mentions overall, most likely because of his controversial comments following the event.

Netvibes 2016 Election Dashboard

In general, Trump tends to dominate all election topics, with the exception of guns and healthcare where Clinton leads. (See more charts on the Netvibes Election Dashboard:

2. The conversation on gun control is emotionally driven. Both Clinton and Trump register high percentages of “positive” and “negative” mentions, with fewer “neutral” mentions. With most topics in general, we would expect to see neutral comments as the most common category. This pattern indicates an intense emotional response from people around gun control.

Netvibes 2016 Election Dashboard

3. More people are talking about the candidates’ views on Muslims. Muslims have been a popular topic throughout the election cycle, but after Orlando, mentions are at the highest level yet. Trump on Monday reiterated his proposal to ban certain immigrants, including Muslims, from entering the United States. Positive and negative mentions for both candidates are spiking across the board.

Netvibes 2016 Election Dashboard

You can analyze all this data and more on the Netvibes 2016 Election Dashboard at We will return next week with more insights from the dashboard. Let us know if there’s a topic you’d like us to investigate.

Want to learn more about Netvibes Decision-Making Dashboards? Contact us with questions or request a free demo.



Written by Kim Terca of Netvibes. Any opinions expressed are my own, not my employer’s.

Analytics are based on a wide variety of online sources collected by the Netvibes dashboard, including news publications, blogs, videos and social media. To see all sources, please visit the Dashboard Tab titled “Sources.” Candidate polling data is sourced from The Huffington Post.

Netvibes’ Election dashboard is meant to provide a neutral analysis of available election data. It should not be considered an official statement by Netvibes, Inc. or Dassault Systèmes.

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