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Puppets and Bad Hombres: Media Insights from the Final Presidential Debate


U.S. Presidential candidates Hillary Clinton and Donald Trump faced off last night in Las Vegas for the third and final debate before the election on November 8, 2016. What were the top issues from the debate? And how has it impacted the race? We analyzed the data in the Netvibes Election Dashboard to find out.

You can access the dashboard here to explore the data for yourself: http://electiondashboard.netvibesbusiness.com/#Final_Debate

Third debate dashboard

 

The issues

Going into last night’s debate, the most-talked-about issues were:

  1. Immigration
  2. Battles in Aleppo, Syria and Mosul, Iraq
  3. Abortion

Election issues going into debate

 

Following the October 19 debate, all of the issues increased number of mentions. We see that Abortion has jumped to #1 in popular issues, with Immigration in second place.

  1. Abortion
  2. Immigration
  3. Battles in Aleppo, Syria and Mosul, Iraq
  4. Deficit spending / Infrastructure
  5. Entitlements
  6. Second Amendment

Top issues since debate

 

The scandals

Throughout the 2016 race, we’ve seen multiple candidate scandals hijack much of the conversation away from the actual issues. The third debate was no exception, with plenty of name-calling and accusations traded back and forth.

Going into the debate, the top-mentioned scandals were Trump-focused:

  1. Election Rigging
  2. Trump’s sexual assault allegations

Scandals before debate

 

Following the third debate, Election Rigging is still the top scandal, but second place is nearly tied between three scandals, as “Puppet” and “Bad Hombres” go viral.

  1. Trump assault allegations
  2. Who’s the “Puppet”
  3. “Bad Hombres”

Scandals since debate

 

Liberal Media vs. Conservative Media on the issues and scandals

With both issues and scandals competing for attention this election, we wondered if we could spot a difference between the topics covered by liberal-leaning media versus conservative-leaning media. We found that Conservative media focuses a higher percentage of its coverage on the issues, while Liberal media has a higher percentage of scandal stories.

Liberal vs Conservative media on issues and scandals

 

Clinton Foundation vs. Trump Foundation

Both candidates’ eponymous charities were mentioned in the third debate, as Clinton and Trump traded attacks. When we look at the charts, we see that the Clinton Foundation gets far more coverage than the Trump Foundation and also has a much higher proportion of positive mentions.

Clinton Foundation vs Trump Foundation

 

You can see the charts and explore the data for yourself on our live Election Dashboard here: http://electiondashboard.netvibesbusiness.com/  We’ll keep updating the blog with weekly insights leading up to the November election.

For a free demo of Netvibes Decision-Making Dashboards, please contact us.

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Disclaimers

Written by Kim Terca of Netvibes. Any opinions expressed are my own, not my employer’s.

Analytics are based on a wide variety of online sources collected by the Netvibes dashboard, including news publications, blogs, videos and social media. To see all sources, please visit the Dashboard Tab titled “Sources.” Candidate polling data is sourced from The Huffington Post.

Netvibes’ Election dashboard is meant to provide a neutral analysis of available election data. It should not be considered an official statement by Netvibes, Inc. or Dassault Systèmes.

 

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