The 2016 U.S. Presidential race continues to heat up, and the candidates, the media and the general public are sharing their thoughts across news articles, blogs, and social media posts. From now until Election Day in November, we are using a Netvibes Dashboard to analyze the social conversation, along with poll numbers and other available data points, to provide insights on what’s happening in the race.
Check out the live Netvibes Election Dashboard here, and keeping reading the Netvibes Election Blog for the latest insights.
One of the more popular narratives this election season has been the idea that the candidates are dishonest, untrustworthy, or just plain lying. Donald Trump’s favorite nickname for his opponent, “Crooked Hillary,” follows this trend. Hillary Clinton has been accused of lying about emails, lying about Benghazi, lying about Bernie Sanders, and other topics. On the Democrats’ side, a recently leaked DNC opposition playbook lays out their case against Trump, with one of the major headers reading “Trump is a Liar.” Trump has been accused of lying about his net worth, lying about 9/11, and many other topics.
With all the accusations flying back and forth, we wondered which candidate is actually perceived as a bigger “Liar” in this race. So, we analyzed the data in the Netvibes dashboard to find out. Here’s what we found:
The “Liar” conversation has shifted.
We noticed an interesting shift in the data between May and June 2016 (we compared data from an equivalent 2-week period). In late May, Clinton had more “Liar” mentions (0.97% Clinton vs. 0.8% Trump). But now, in June 2016, Trump is ahead on “Liar” mentions (0.57% Trump vs. 0.53% Clinton).
Is this a temporary shift, or the start of a longer-term trend? We’ll have to keep watching the dashboard to find out.
Another trend we can see in this chart: Trump is still leading on overall mentions, but his margin is shrinking. In May, Trump led all Internet mentions, with 56.87% mentioning Trump vs. 41.36% Clinton. In June, the chart now shows Trump with 54.2% of mentions to Clinton’s 44.7%. Even as Clinton’s share of voice goes up, her “Liar” mentions are decreasing. Overall, “Liar” mentions for both candidates are on the decline.
Here’s another way of looking at the “Liar” data. With Netvibes’ “Compare to the Past” feature, you can instantly compare any chart on your dashboard to any period of time in the past.
When we compare May 17-30 with June 6-20, we can easily spot the trends in the data:
- Liar mentions were higher in May than June
- Clinton was perceived as the bigger “Liar” in May, with 39.48% of mentions, compared to Trump’s 22.98%.
- In June, Trump is now perceived as the “Liar,” with 19.56% of mentions to Clinton’s 17.98%.
Overall, candidate mentions are going down
With Netvibes dashboards, you can easily customize charts and look at the same data in many different ways to uncover the key insights you’re looking for. Here’s a third chart, looking at Clinton and Trump mentions for the past 2 weeks only (June 6 – 20). We can see a clear downward trend. For both candidates, the number of overall mentions is going down, but Clinton’s numbers are dropping faster (-9.82% vs. Trump’s -3.26%). For both candidates, the number of “Liar” mentions is also decreasing, again with Clinton’s numbers dropping faster (-14.71% for Clinton vs. -8.13% for Trump).
Want to know more? Check out the live Election dashboard to analyze the data for yourself, and keep following the Netvibes blog. You can also sign up for our weekly PushMail newsletter to read all the latest from the Election Dashboard. Sign up here:
Written by Kim Terca of Netvibes. Any opinions expressed are my own, not my employer’s.
Analytics are based on a wide variety of online sources collected by the Netvibes dashboard, including news publications, blogs, videos and social media. To see all sources, please visit the Dashboard Tab titled “Sources.” Candidate polling data is sourced from The Huffington Post.
Netvibes’ Election dashboard is meant to provide a neutral analysis of available election data. It should not be considered an official statement by Netvibes, Inc. or Dassault Systèmes.